The collaboration layer for marketing in the creator economy.
Brands. Agencies. Creators.
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Our market is potential a trillion dollar industry in need of enterprise infrastructure.

The Shift

Traditional media is dead.

Attention has shifted decisively to creator-led content. YouTube is biggest channel on TV and social media is (increasingly) where we consume media.

Ad-budgets follow creators.

Creator-driven revenue already commands $200B of the $1.1T global advertising market. Advertiser budgets are moving to creator content — and this share will accelerate over the next 36 months as brand budgets catch up to consumer behavior.

The Complication

Millions managed
through DMs.

Despite the size of this market, entire campaigns are managed through fragmented Instagram DMs, scattered email chains, and spreadsheets. Brands, agencies and creators are running enterprise scale through consumer tools. It's chaos.

hey did u get the brief??
lol which version tho
wait ur not on the thread??
Re: Re: Brief_v4_FINAL_USE_THIS
Fwd: Re: usage rights (thread 3)
Re: payment terms — still waiting
did u post the collab yet??
link in bio or nah?
stream went live, no sponsor tag
who has the brief in #campaigns??
rate card v2 is in the group
did anyone loop in legal??
scope changed, dont put in writing
红CN campaign — no contract sent
抖音 deal still unconfirmed
Creator_Tracker_v7_REAL.xlsx
campaign_budget_FINAL2_USE.xlsx
⚠️ Payment overdue 47 days
⚠️ Scope changed — no record
⚠️ deadline was yesterday
DMs
InstagramTikTokWhatsAppX / TwitterDiscordTelegramLinkedIn DMs
Email
GmailOutlookCompany Portals
Spreadsheets
ExcelGoogle SheetsAirtableNotion tablesManual trackers
Enterprise SaaS
SalesforceOperativeHubSpot
Point Solutions
CreatorIQAspireGrinImpactCreator.co
It's complex. One deal means thousands of configurations across 3 entities — brands, agencies and creators.
Every row is a negotiation.
Every negotiation lives
in someone's inbox.
Campaign type  ×5
Paid Collab Sponsorship PR Gifting Affiliate Event Appearance
×
5
Platforms & placements  ×8
IG Reel IG Story IG Carousel TikTok Video YouTube Mention YouTube Full Video UGC Podcast
×
40
Compensation model  ×5
Flat Rate Per Placement Per Asset Commission Hybrid
×
200
Usage rights  ×4
Organic Only Paid Boost Whitelisting Full Buyout
×
800
Ecosystem  ×3
Brand Agency Creator
×
The Solution
The creator economy needs an operating standard.
Brand
AGY
Agency
Creator
01
Deal Facilitation
Facilitate every campaign end to end — brief to signed contract to invoice.
02
Best Practices
Enforce workflows and business standards every party can trust.
03
Accountability
Deadlines are tracked. People do what they commit to.
04
Standard SLAs
One operating standard promoted across the entire creator economy.
CTopia
Core
Money
Growth
Pipeline
$30,000
Open Pipeline · 3 deals
0
Active Campaigns
0
Overdue Actions
$0
Earned / Paid
New Opportunity · 3
Apex Fitness Co
Winter Training Creator Campaign
New Lead
$12,500
Nike Brand Ops
Q3 Lifestyle Campaign
Structuring
$45,000
Fenty Beauty
Launch Day Collab — 3x Reels
Active
$18,000
Glossier
Summer Glow Series — 4x Stories
New Lead
$8,200
The Solution
CTopia, the trusted collaboration layer for agencies,
brands and creators. CTopia is where deals get done and executed.
01
Every lead qualified, prioritized, filtered for spam.
02
Clear campaign scope. No creep, no ambiguity.
03
Version-controlled briefs. On the record, on time.
04
Reporting on billable metrics, not vanity.
05
Contracting and invoicing. No leaks.
Overview
Traction & Roadmap
Proof Points
01
5 years operating history at Black Girl Digital (BGD) Media
BGD is a key input and collaborator for CTopia
02
$800K in revenue — past 12 months
03
400K+ creator network
04
1,000s of campaigns delivered
05
CTopia OS MVP complete
GTM Roadmap
Activate — June 21st at Cannes
Launching CTopia OS with 20 creators
+ BGD agency live campaigns from day one
Expand — September 2026
50 paid users · 200+ on waitlist
Creator Pro at $97/mo · BGD ecosystem onboarding
Scale — Community-led growth
Platform network effects · Thought leadership
Seed round deployment · brand & agency partnerships
Business Model
Pricing & Revenue Projections (base case)
Three core tiers. Bottoms-up model. No viral growth required.
Year 1 — Through June 2027
$400K
Target ARR
We only need to land 3 anchor agencies at $5K/mo. Combined with 75 creators and 15 solo managers, that gets us to $400K.
Tier Price Month 12 Contribution
Creator Pro
$197/mo
75 users
~$102K
Solo Manager
$497/mo
15 users
~$44K
Agency Enterprise
$4,997/mo
3 clients
~$90K
Brand Accounts
$997/mo
4 accounts
~$21K
Transaction Fees
3% GMV
—
~$152K
Total Year 1
$400,000
Year 2 — Through June 2028
$1.2M
Target ARR
We triple revenue to $1.2M. Transaction fees hit $470K as brand deal GMV scales. We only need 7 agencies — each one brings 40 creators onto the platform.
Tier Price Month 24 Contribution
Creator Pro
$197/mo
150 users
~$272K
Solo Manager
$497/mo
30 users
~$128K
Agency Enterprise
$4,997/mo
7 clients
~$319K
Brand Accounts
$997/mo
11 accounts
~$82K
Transaction Fees
3% GMV
—
~$470K
Total Year 2
$1,200,000
Year 3 — Through June 2029
$3.2M
Target ARR
Platform flywheel kicks in. Transaction fees become the dominant revenue stream — $1.2M alone. Agency count grows to 22, creator base triples to 378.
Tier Price Month 36 Contribution
Creator Pro
$197/mo
378 users
~$606K
Solo Manager
$497/mo
94 users
~$351K
Agency Enterprise
$4,997/mo
22 clients
~$823K
Brand Accounts
$997/mo
35 accounts
~$258K
Transaction Fees
3% GMV
—
~$1.19M
Total Year 3
$3,200,000
The Ask
We are raising a $2,000,000 Seed round at a $10,000,000 Post-Money valuation, representing standard 20% institutional dilution. This capital gives us a 24-month runway to scale our team and fully automate our infrastructure — taking us from our $400K baseline to a $1.2M ARR run-rate in Year 2, on a clear path to $3.2M by Year 3.
The Ask
$2M
Seed round · 24-month runway
Raise amount
$2,000,000
Post-money valuation
$10,000,000
Equity offered
20%
Valuation basis
25× Y1 ARR
Use of funds
Team · Product · GTM
What this capital buys
Dedicated Sales & GTM
Agency outreach, creator acquisition, brand partnerships
Dedicated Onboarding Team
White-glove creator and agency setup, retention ops
Dedicated Engineering
Platform automation, agentic features, infrastructure scale
Founding Team FT Salaries
Full-time commitment across leadership for 24 months
Non-Labor Costs
Cloud infrastructure, AI tokens, tooling & compliance
The Return Frame
Series A — Month 18
$15–20M valuation
$1.2M ARR × 12–15× forward revenue multiple · $2M (20% equity) is worth $3–4M by Month 18
Strategic Exit — Month 24
$25–40M valuation
$3.2M ARR × 8–12× forward revenue multiple · $2M (20% equity) is worth $5–8M (2.5×–4× ROIC)
Comparable category
Vertical SaaS seed: 10–30× ARR
$10M at 25× Y1 ARR is conservative by category standards — justified by BGD agency history
LaToya Shambo · Co-Founder & CEO
[email protected]
[email protected]
The Team
A team of senior media & technology executives with 45+ years of experience between them, have lived the challenges and are solving from the inside.
LaToya
LaToya Shambo
Co-Founder & CEO
  • 20+ years in creator marketing; built a 7-figure multicultural creator agency
  • Brokered 300+ brand deals for creators; clients include Disney, YouTube & Visa
  • Co-chair, IAB Creator Economy Committee; featured on Bloomberg, Forbes & Adweek
  • Founded the Black Girl Digital Awards — solving this problem for a decade
Seth
Seth Freudenburg
Co-Founder & Product Officer
  • VP Audience Platform at Univision; prior at Samsung Ads & Time Warner
  • Led analytics, BI & engineering strategy across national media platforms
  • Owns product architecture, feature prioritization & pricing model for CTopia
  • Translates complex media business logic into scalable platform systems
Carlos
Carlos Aspetti, PhD
Strategy & Operations Officer
  • Senior Principal at Accenture; 10 years of strategy & consulting experience in ad-tech and deeptech
  • PhD Materials Science, UPenn · twice published in Nature · NSF, DoD & GEM fellow
  • Leading Frontier AI research in partnership with academia
  • Co-founder / leadership team at two prior startups in media
We are preparing to
open our seed round.
CTopia is building the operating infrastructure for the creator economy — the rails that every creator, agency, and brand will run on.
To express interest and start the dialogue
[email protected]
Carlos Aspetti, PhD · Strategy & Operations Officer